Best Mobile Marketing Tour Winner!

The ActivClassroom In Motion tour generally sets up in a school’s parking lot or tradeshow floor where teachers, principals, district decision makers, IT consultants and key influencers visit and learn about the brand’s 15 products on display. Guests are registered at the ActivClassroom In Motion check-in kiosk in front of the vehicle, shown a 2-minute Promethean overview video prior to entry, then escorted to a seat aboard the ActivBus where they are handed 2 learner response systems (an ActiVote and ActivExpression) to use for participation in the upcoming demonstrations. Included in the ActivBus are 2 Promethean projector models (Short Throw and PRM30 projectors) and digital ActivBoards (AB300 and AB500 models), which enable what can be seen and done on a computer screen to be projected onto an interactive whiteboard in the classroom. Demonstrations begin with a series of testimonials showcased on 3 LCD screens linked to a Promethean ActivSound system and located to the left of the main presentation area. Guests are then introduced to the collection of several Promethean interactive accessories that are displayed within custom backlit exhibits to the right of the main presentation area. To the rear of the ActivBus are large 5 foot electronic walls featuring Promethean’s numerous scholastic partners, schedules for upcoming ActivClassroom In Motion tour stops and interactive tickers constantly updating numbers of teachers within the acclaimed Promethean Planet interactive online community (over 800,000 and counting). Decked out in the brand’s signature orange hue, the bus has 16 ottomans for comfortable guest seating during its targeted educational sessions. The ActivClassroom presentations last approximately 20 minutes where upon conclusion, guests are then led to one of two stations to experiment directly with a Promethean representative. Attendees complete their ActivClassroom In Motion experience by receiving literature, product pricing guides and branded gifts as they schedule follow-up sales appointments as needed. Attendance to the ActivClassroom In Motion tour also allows the guests’ schools and districts to become eligible for monthly Promethean sweepstakes and product giveaways. The ActivClassroom In Motion tour has evolved to also include additional activities during regional tour stops such as student visits (which give teachers a chance to see how the kids react to the products), teacher training sessions and Promethean area sales rep product updates.