Banc of California

Read description

IMT manages numerous Banc of California marketing efforts including sport sponsorships, media buys, and event activations.  For the Banc of California’s holiday party extravaganza, IMT transformed Paramount Studios’ New York Street back lot into a winter wonderland where Banc of California guests captured the moment in an interactive photo booth, experienced a variety of delicious food stations, walked amongst the spectacular event ice sculptures and ice skated at the custom Banc of California rink!