IMT Wins PRO Award for CES Tiesto Activation!
With no “above the line” advertising or CES show floor presence, how would Infinity Marketing Team help HP break through the noise of CES to launch a product in a way that nobody else was doing it? WE’D THROW A PARTY! And not just any party but a 360 degree technology-driven event production featuring the world famous DJ Tiesto at XS Nightclub in Las Vegas for 2,200 technology influencers, partners and HP key customers. In addition to launching the ENVY Spectre, the event would also launch Tiesto’s online series “In The Booth” documenting his numerous tour stops and concert appearances that would incorporate HP and partner Intel’s products. While the production itself would make this a landmark event, it was the associated social media efforts that would truly make this campaign historic as this would be the FIRST EVER live concert streamed on Twitter!