Coachella & Panorama 2017

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Clients: HP and Intel

HP for a second summer went after the digitally savvy audiences at Coachella and Panorama Music Festivals, integrating its products into two high-tech experiences for attendees on-site. The first, The Lab, where nearly 200 HP products and accessories powered hands-on exhibitions by local artists handpicked by HP, and the second, the HP Lounge, a multisensory demo and chill space for attendees to escape the summer elements.