How could an HP launch theme of ‘reinvention’ both apply to the event concept and deliver an experiential engagement no person had witnessed before? For the first time, the audience would go literally INSIDE THE PRINTER in an unprecedented audience engagement! Infinity and HP would build a colossus printer three stories high and over 30 feet wide on stage, dwarfing the presenter who would address the crowd from within the structure.
The ground-breaking and revolutionary three-story, 3-D Cube installation redefined how game changing printers can be displayed in a game changing format.
Among tech influencers, the launch generated over 93 million earned media impressions and 17,391 total engagements in Americas and EMEA.