Nothing brings people together like a party; and the annual celebration held by DiDi, one of China’s major ride-sharing companies, was to do just that. Themed ‘Riding the Wind and Breaking the Waves’, the event was to bind the company’s global team members together under a common cause for the future.

Delivering a turnkey expertise for the event was Pico, who worked closely with the client and their staff throughout the three-month preparation. DiDi staff members provided suggestions and volunteered their own talent for the entertainment programme. With more on offer than could be accommodated in the event, the Pico team was asked to shortlist the most thematically suitable acts and arrange rehearsals. The result was an exceptional programme that included musical performances and a catwalk fashion show.


DiDi Annual Party 2018



What We Did

Concept Development & Strategy, Contract Negotiations, Design & Fabrication, Operational Management

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