Entrepreneurship in a New Era – Four Decades of Reform and Opening Up’ was the headlining theme of the 18th Annual Conference of Yabuli China Entrepreneurs Forum 2018. As a longtime supporter of the China Entrepreneurs Forum, German carmaker Mercedes-Benz saw the event as an opportunity to promote its S-Class saloon range to an audience of more than 500 representatives of business, academia and government.
The marque engaged the Pico team to provide full event management and execution – a comprehensive brief that included everything from creative development to the design and build of an interactive experience zone and management of S-Class test drive activities.
18th Annual Conference of Yabuli China Entrepreneurs Forum 2018
What We Did
Event management and execution, thematic creative design, design and build of interactive experience zone, hospitality, test drive and vehicle management