On November 9, 2014, IMT produced Banc of California’s “World’s Largest Financial Literacy Education Event.” Featuring a keynote speech from President Bill Clinton, the event was officially certified by Guinness World Records® as breaking the record for the Biggest Ever Financial Literacy Training. Held at the University of Southern California’s Galen Center, KPMG officially tallied that 5,964 students from at-risk communities throughout Southern California were trained at the event—easily setting both world records. According to USC, more than 7,000 total people were in attendance.
World’s Largest Financial Literacy Education Event
Banc of California
What We Did
Concept Development & Strategy, Contract Negotiations, Design & Fabrication, Brand Ambassadors