As part of the IMT managed agreement with AEG Live, HP/Intel were designated as an ‘Official Partner’ of Coachella and Panorama Music Festivals. IMT brought The Antarctic to the festivals, a 120’ immersive 360 dome, showcasing immersive content specializing in an VR experience and special audio. At Panorama, The Lab showcased the latest HP products as the star of the show through seven groundbreaking tech-art installations.
Coachella & Panorama 2018
What We Did
Concept Development & Strategy, Contract Negotiations, Design & Fabrication, Sponsorship, Brand Ambassadors