Yonex holds trade shows twice a year, usually in March and July. Their first show of this year, the 2018 Yonex Newest Technology and Products Trade Show, began on 6 March and travelled to three cities in China: Shanghai, Beijing and Guangzhou. With its bold theme of ‘We Work You Win’, the show’s mission was to proactively promote Yonex’s latest products, including badminton and tennis rackets, golf and related sports equipment, and apparel like sneakers and sweaters.
Held at the Shangri-la hotels in Beijing and Guangzhou and at the Yuluxe SheShan A Tribute Portfolio Hotel in Shanghai, the exhibitions ranged between 1,400 and 1,760 sq. m. in size. For the client, our installation techniques and logistical solutions were the high points of this project, particularly since all the equipment and displays had to be transferred economically and effectively between the three cities.
2018 Yonex Newest Technology & Products Trade Show
What We Did
Concept Development & Strategy, Contract Negotiations, Design & Fabrication, Operational Management