For the first time, an HP audience would go literally inside the printer. The IMT team built a colossal printer three stories high and over 30 feet wide on stage, dwarfing the presenter who would address the crowd from within the structure.
PRO AWARD for Best Product Launch Event
HP Printing Reinvented
What We Did
Concept Development & Strategy, Contract Negotiations, Design & Fabrication, Show Services & Management, Stage Design, Keynote Design, Show Calling, Technical Direction